Type geekery

May 17, 2010

For those of you who love fonts (okay, technically typefaces, but I’m a font geek, not a font snob) as much as I do, Jon Carroll of the SF Chronicle has an interesting column today about how the type was chosen for the signage in the California History displays at the newly renovated Oakland Museum. (Scroll down, there’s some dog humor and discussion of wire gauges — and that randomness is why I love Jon Carroll — before the font stuff.)

For example:

The two title typefaces for the Great Depression era were both digitized from period samples. One evokes newspaper headlines of the day; the one for our WPA section resembles lettering used in government program literature and public works posters of the ’30s.